At Google, we are committed to playing our part in building a more inclusive digital economy. But we also want to share the lessons we've learned over the past years to support the wider industry. Throughout the content you will see frequent references to 'Novice Internet Users', or NIUs for short. Those are individuals who are currently experiencing low digital confidence usually brought on by low digital literacy. They are often mobile-only or mobile-first internet users and represent approximately 2.5 billion of the 4.7 billion internet users globally - Learn more about NIUs.
Bringing an inclusive, equitable internet to everyone, everywhere.
The face of the internet is evolving, influenced more than ever by those coming online for the first time.