Bringing an inclusive, equitable internet to everyone, everywhere.

The face of the internet is evolving, influenced more than ever by those coming online for the first time.

At Google, we are committed to playing our part in building a more inclusive digital economy. But we also want to share the lessons we've learned over the past years to support the wider industry. Throughout the content you will see frequent references to 'Novice Internet Users', or NIUs for short. Those are individuals who are currently experiencing low digital confidence usually brought on by low digital literacy. They are often mobile-only or mobile-first internet users and represent approximately 2.5 billion of the 4.7 billion internet users globally - Learn more about NIUs.

Explore the 26 key areas of innovation, from A to Z, that are shaping the present and future of the internet.

Access

Internet access is a basic human right. But the goal of providing equitable and inclusive internet access to everyone remains unmet.

Building inclusive products

Conducting user research, whether it’s on-the-ground or virtual, helps designers better understand the people they aim to serve.

Content

Everyone should be able to find the info they need online, but not everyone can. Find out why.

Designing for confidence

Inclusive digital design can help novice internet users grow their digital confidence.

Ecosystems

Everybody who works in tech can help create a more inclusive, equitable internet for everyone, everywhere.

Financial inclusion

Financial inclusion goes beyond financial access. It’s about empowering, creating opportunities, and accelerating progress.

Growth in Africa
Growth in Africa

The growth of Africa’s internet economy will shape how everyone uses the internet in the future.

Hardware

The next billion internet users are mobile-first or mobile-only, which makes their smartphone a key part of their digital experience.

Immersion

Teams who immerse themselves in the communities they aim to reach are more likely to build successful products.

Jobs

Tech has the potential to fundamentally change the way employers and job-seekers interact in every kind of market.

Knowledge

It’s the tech community’s responsibility to support novice internet users as they learn how to be online.

Language

Most internet content is published in English. Learn how tech innovations are changing that.

Motorcycle Mode in Maps

Built for the next billion users, Motorcycle Mode in Google Maps shows how developers Google can improve existing services to meet evolving user needs.

Navigating a smartphone

From tapping, to pinching, to swiping, and more—developers can help unlock the value of a smartphone.

Optimizing for Offline

Novice internet users can better access the benefits of the internet with offline capabilities and “lite” versions of apps.

Privacy

We’re developing new ways to protect people’s privacy when they share devices with friends and family.

Questions

It’s our responsibility to help answer the questions of novice internet users—so they’re empowered when they go online.

Reality vs Perception

We’re helping educate novice internet users in order to prevent misconceptions and empower people when they spend time online.

Search

Google Search is a key part of a novice internet user’s experience—providing access to everything from news, medical services, recipes, entertainment, and more.

Teaching

Novice internet users often learn how to use the internet and their smartphones through their friends and family. Learn more about their experiences.

Upboarding

Many novice internet users don’t know common digital symbols and functions. Upboarding helps grow digital literacy by meeting users where they are.

Voice

Developing enhancements for voice tools can help grow the internet and bring more people around the world online.

Women

The barriers women face are disproportionately higher compared to their male counterparts. We have the opportunity to empower women and help close the gap.

Xtreme conditions

Some novice internet users experience environmental barriers that prevent them from getting online. Learn more about the challenges they face.

Youth

The benefits of education should be made available to all youth, the country's richest resource and the driving force to full country potential.

Gorm the Zop

“Gorm the Zop” is a game to help people understand the experiences of novice internet users around the world—and build empathy.