This is the actual emotional conflict between excitement and fear shared by NIUs all over the world, based on our interactions with them. But together, we can help ease those anxieties by ensuring better designs where each new user can feel confident navigating an internet that was not only built for them but also built with their help. We want them to experience and engage with content without trepidation and in a way that will help bolster their digital confidence with each new interaction.
Digital Confidence, Design Tools.
A set of design tools — developed by IDEO, Google, and the Bill & Melinda Gates Foundation — to help product teams build digital services that work for everyone. Regardless of where they live, what language they speak, or which device they use.