Every day, about 1 million people come online for the first time.
For the vast majority of these new and novice users, their first and often only exposure to the internet will be via a mobile device, not a computer.
However, many NIUs struggle with understanding and navigating their smartphones, not knowing when to swipe, tap, long press, and pinch, for a start. In fact, for many of them, touchscreen interaction is a source of trepidation. Something we hear often from this group of users is the fear of tapping the wrong things: “What if I tap on something and something else comes? [A] fear is that [my son will] start shouting. There might be something related to his education.”