Privacy

Although “privacy” has several definitions, it’s generally understood to be a person’s right to control access to their personal information. On the internet, the desire for privacy remains true across all users, even as privacy can mean very different things to different people.

For the EIUs, it could mean protecting themselves against data breaches, ransomware, or hackers. For NIUs, it could present more analog concerns. In many NBU countries, for example, sharing a smartphone with spouses, siblings, or children is often a cultural expectation, especially for women. (See Women). But it comes with the risk that others might access their personal information, search histories or files. In another example, NIUs often rely on family or friends to help them perform online tasks, which can include private and sensitive tasks like paying bills and creating accounts. NIUs who use voice tools to listen to online content or communicate with friends and family may also face privacy issues because they’re constantly surrounded by other people who might overhear them.

Files

Files, a file management app by Google, has a function named Safe Folder, which was specifically built to address the privacy needs of the NBUs, many of whom use a shared smartphone. Safe Folder is a secure, 4-digit PIN-encrypted folder that protects a user’s important documents, images, videos, and audio files from being opened by others, especially on a shared mobile device. The folder is securely locked as soon as the user switches away from the Files app, so none of its contents can be accessed when the app is in the background. Today, even people who don’t share devices can benefit from keeping their most important files private and safe through Safe Folder.

Incognito Mode

Incognito Mode in Google Go, which enables people to search the internet without their searches being saved to their account or their device, is a tool that is designed for the NBUs who often use shared smartphones. This mode, first launched in India, allows users to keep their search experience – whether researching a gift or browsing the web for personal topics like health and finance – separate from others who use the same mobile device, providing them with an added level of privacy.

Google’s mission – to organize the world’s information and make it universally accessible and useful – has always compelled us to take the same approach to privacy. This means that privacy cannot be a luxury offered only to people who can afford to buy premium products and services. It must be equally available to everyone in the world, as said by Google Chief Executive Sundar Pichai in a 2019 New York Times article.

Even in cases where we have a paid product like YouTube Premium (which includes an ads-free experience), the regular version of YouTube has several privacy controls built in for users, such as Incognito Mode, which lets users browse YouTube without their searches or activity being linked to their account. As we continue to invest in privacy-preserving technologies, we make sure to provide users with simple, accessible ways to decide what personal information is shared, saved, or deleted.

Given the diverse and delicate privacy challenges faced by NIUs, creators of digital technologies must tackle them with innovative, tailor-made solutions that align with local sociocultural values such as sharing and openness – rather than solutions that are designed in accordance with just the organization’s values or a one-size-fits-all approach. Organizations that make the effort to address NIUs’ privacy pain points will build trust among the NIUs and give them the peace of mind to continue using their products.

Access

Internet access is a basic human right. But the goal of providing equitable and inclusive internet access to everyone remains unmet.

Building inclusive products

Conducting user research, whether it’s on-the-ground or virtual, helps designers better understand the people they aim to serve.

Content

Everyone should be able to find the info they need online, but not everyone can. Find out why.

Designing for confidence

Inclusive digital design can help novice internet users grow their digital confidence.

Ecosystems

Everybody who works in tech can help create a more inclusive, equitable internet for everyone, everywhere.

Financial inclusion

Financial inclusion goes beyond financial access. It’s about empowering, creating opportunities, and accelerating progress.

Growth in Africa
Growth in Africa

The growth of Africa’s internet economy will shape how everyone uses the internet in the future.

Hardware

The next billion internet users are mobile-first or mobile-only, which makes their smartphone a key part of their digital experience.

Immersion

Teams who immerse themselves in the communities they aim to reach are more likely to build successful products.

Jobs

Tech has the potential to fundamentally change the way employers and job-seekers interact in every kind of market.

Knowledge

It’s the tech community’s responsibility to support novice internet users as they learn how to be online.

Language

Most internet content is published in English. Learn how tech innovations are changing that.

Motorcycle Mode in Maps

Built for the next billion users, Motorcycle Mode in Google Maps shows how developers Google can improve existing services to meet evolving user needs.

Navigating a smartphone

From tapping, to pinching, to swiping, and more—developers can help unlock the value of a smartphone.

Optimizing for Offline

Novice internet users can better access the benefits of the internet with offline capabilities and “lite” versions of apps.

Privacy

We’re developing new ways to protect people’s privacy when they share devices with friends and family.

Questions

It’s our responsibility to help answer the questions of novice internet users—so they’re empowered when they go online.

Reality vs Perception

We’re helping educate novice internet users in order to prevent misconceptions and empower people when they spend time online.

Search

Google Search is a key part of a novice internet user’s experience—providing access to everything from news, medical services, recipes, entertainment, and more.

Teaching

Novice internet users often learn how to use the internet and their smartphones through their friends and family. Learn more about their experiences.

Upboarding

Many novice internet users don’t know common digital symbols and functions. Upboarding helps grow digital literacy by meeting users where they are.

Voice

Developing enhancements for voice tools can help grow the internet and bring more people around the world online.

Women

The barriers women face are disproportionately higher compared to their male counterparts. We have the opportunity to empower women and help close the gap.

Xtreme conditions

Some novice internet users experience environmental barriers that prevent them from getting online. Learn more about the challenges they face.

Youth

The benefits of education should be made available to all youth, the country's richest resource and the driving force to full country potential.

Gorm the Zop

“Gorm the Zop” is a game to help people understand the experiences of novice internet users around the world—and build empathy.